Case Study: Fruit Export — European Union

The Client
A berry exporter shipping blueberries and strawberries from Latin America to EU and UK supermarket chains. Annual volume: 15 million punnets. Previous packaging: virgin PET punnets with 0% recycled content — incurring full UK Plastic Packaging Tax (£217.85/tonne) and failing EU retailer sustainability requirements.
The Challenge
Two regulatory deadlines converging. EU PPWR 2026: all packaging must be designed for recycling by August 2026. UK Plastic Tax: £217.85/tonne on packaging with <30% recycled content — active now. Client needed RPET punnets with verifiable recycled content, full EU 10/2011 compliance, GRS certification — while maintaining clarity and anti-fog performance.
Our Solution
GRS-certified RPET ventilated punnets with 40% post-consumer recycled content. Anti-fog treatment for chilled display. Full EU 10/2011 overall migration testing with Declaration of Compliance per production batch. GRS transaction certificates provided for every shipment — enabling retailer sustainability reporting and UK Plastic Tax exemption on the recycled content portion.
Results
- 40% PCR content verified by GRS chain of custody
- UK Plastic Tax liability reduced by £17,400/year
- RPET clarity at 87% light transmission — within acceptable range
- Zero EU 10/2011 compliance issues across 24 months of shipments
- Positioned ahead of EU PPWR 2030 recycled content mandates
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